Magic Miracles & Tricks

A historical walk of the city with a twist!

This private walking tour of the historical centre visits all of the most important sites, however, it concentrates a little less on the history of the monuments and more on the people who built them & the families who paid for them. We let the ghosts of the saints & sinners of the past speak & tell their stories, as we weave our way through medieval streets.

This tour is perfect for people who are new to Florence, or for those who have already visited the city but want to walk the old favourites, listening to the story behind the story….

Sites visited on the tour: Piazza del Duomo, Piazza della Signoria, Mercato Nuovo, Ponte Vecchio, Church of Orsanmichele, Palazzo Strozzi, Santa Trinita Church and more….

If you would add in a partiular site, museum or church, just let us know!

Meeting point:

The reception of your hotel if located in the historical centre.

Otherwise, an easy, centrally located meeting point will be established.

All tours that we organise are private. We do not organise group tours.

The cost of the 3 hour tour

€420 for parties of 1-5 people (excluding admission fees)
€480 for parties of 6-9 people (excluding admission fees)
€540 for parties of 10 people or more (excluding admission fees)


The cost of the 6 hour tour

€840 for parties of 1-5 people (excluding admission fees)
€960 for parties of 6-9 people (excluding admission fees)
€1080 for parties of 10 people or more (excluding admission fees)


ADMISSION FEES to sites not included in these prices. Admission fees to be paid on the day at the ticket office with guide.*Admission fees are subject to change*

There is a break for lunch in the middle of the 6 hour tour. If interested, we will make a lunch reservations at a nice local place that we like. Guides do not stay for lunch.

*You may wish to make the full day 5 hours in length rather than 6 hours and the price will be adjusted.


Entering the cathedral (duomo)

Due to the increased security measures, we no longer guarantee visits to the inside of the Duomo (Florence Cathedral). Unfortunately the Cathedral does not take reservations or allow priority entry for groups accompanied by licensed guides. Due to the added security, which includes body scans, queues to enter usually exceed 45 minutes. Because of this, your guide will discuss in detail the Duomo from the square outside. Please note that the inside of the cathedral is closed on Sunday morning to the public due to Mass.

Headset hire

Groups of 4 or more people will require headsets, necessary for most of the museums and recommended for city walks due to surrounding noise.

Freya’s Florence will book these in advance and they will be distributed at the beginning of the tour and used for the entire duration of the tour. For parties up to 15 people the total cost for a half day hire is 30€ or for a full day tour the cost is 40€.

For parties greater than 15pax the cost of the individual headset hire for the half-day rental is 30€ + 2€ per person.


Prepayment is required for guided tour costs. This is done as a security measure so that large sums of cash are not carried or exchanged on the day of the tour. We use a secure payment system provided by SumUP, you do not need to have a SumUP account to use it, you can sign in as a guest and use a credit card. SumUP charges a 2.5% handling fee which will be added to your invoice.


Reduced ticket admission fees for under 18 years

Under 18 years are free to state museums (Accademia, Uffizi gallery, Pitti Palace, Bargello sculpture museum) however, an original passport, or a digital or paper copy of passport, is the necessary document to show as proof of age at the ticket office of each museum.

Ticket reservations are necessary ahead of time at the Accademia gallery, the Uffizi gallery and the Medici chapels so as to avoid the very long lines of unreserved visitors. Freya’s Florence will make these reservations when the sites are included in the tour itinerary. All visitors over 6 years old must pay the 4€ for the reservation fee.

Under 6 years are not required to have a ticket nor reservation.



Dress Code

Shoulders need to be covered and clothing to the knee (shorts or skirt) when entering churches.

Cancellation Policy

Cancellations or date changes made less than 1 week prior to the tour start time require full payment. Cancellations or date changes made within 2 weeks of your tour date will require half payment. Tours proceed in inclement weather. Museum reservation fees and pre-purchased tickets are non-refundable. SumUP handling/service fees are non-refundable